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Welcyon, Fitness After 50

Fitness,Special Needs and Senior Care
$260k Min. Investment

JOIN OUR MONTHLY WEBINARS: Welcyon offers franchise brokers two webinars every month: on the second Thursday of every month, we offer a general introduction to our business model; every fourth Thursday we cover a different topic that goes deeper into our business, such as buildout process, marketing, Q&A with senior executives and so on.  The goal of these webinars is to provide you with the information you need to clearly and accurately present Welcyon to your clients. To view the schedule of topics and to register for a webinar visit

Fitness After 50: A concept right for the times

A market ripe for a new idea

In pursuit of longer, healthier lives, aging baby boomers are joining health clubs by the millions. But many find traditional gyms overcrowded, overwhelming and under- serviced, making the market ripe for a better idea. That’s where you, as a Welcyon, Fitness After 50, franchisee can be a game changer in the $22-billion U.S. health club industry.

Offer boomers a better fit

Welcyon is a franchisor of a new kind of health club designed specifically for adults over 50. Here’s our concept: Offer boomers a better experience and healthier results. Include more of what they want and need, like hands-on supervision, interactive user-friendly equipment, effective workouts and a warm, welcoming environment. And back it with turnkey support to ensure your success.

Trailblaze a new industry niche

Distinctly branded, our model makes you a fresh, innovative face in a thriving industry and a front- runner in the emerging field of active aging. What Curves® did for women’s only clubs and Anytime Fitness® for 24/7 convenience clubs, we together can do for the fitness after- 50 category.

Sneakers yes, spandex not so much

Some 100 million Americans — one in every three — are 50 and older, and the market is growing by two million a year. Having spent careers building wealth, boomers are now chasing health, lacing up their sneakers and joining gyms in droves. They are the fastest-growing health club segment, having grown 58% between 2002 - 2011.

Some 11 million belong to gyms, and analysts predict millions more will join, fueling strong industry growth into the next decade. Problem is, boomers have moved beyond the spandex and muscle shirts when many gyms haven’t. This is where you win by offering a better fit.

Smart coaches, smart machines

As a Welcyon franchisee, you bring to market a gym unlike any other. The footprint is small and intimate, the ambiance warm and welcoming, and the highly structured program — consisting of cardio, strength-training, stretching and balance exercises — is effective and reinvigorating.

Accentuating your unique approach, members exercise on safe, air-driven equipment usually found in high-end wellness centers. Powered by smart card technology, these machines greet members by name, count reps and adjust future workouts based on performance. Specially trained fitness coaches offer instruction and support along the way.

Rounding out the experience is a social area that hosts wellness workshops and other events to nurture a sense of community. In short, you bring to market a modern-day “Cheers” — a gym and social gathering place that blends high tech and high touch to carve a niche no one else is filling. If the opportunity to re-write the rules in a $22-billion industry speaks to you, take part in our Discovery Process and learn why we’re a better fit.


Min. Net Worth: $250k Years in Business: 8
Home Based: False Financial Assistance:
Lead Assistance: False Recession Resistant: True
Discount Programs: All International: False

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